Direct Indexing

Offer Personalized Investing at Scale

66% of high-net-worth investors want more personalization. Are you delivering?

Alphathena’s advanced direct indexing technology bridges the gap between what your clients want and what your technology can deliver, empowering you to construct highly personalized, tax-optimized portfolios efficiently—without the burden of manual management.

As a pure technology solution and not a sub-advisor, Alphathena keeps you in control and right where you should be: at the center of client investment decisions.

How We Deliver Personalized Investing at Scale

Direct Indexing

Direct indexing gives you and your clients more control over tax outcomes and investment choices through ownership of individual securities that track an index. Unlike traditional ETFs or mutual funds, direct indexing enables:

Values-Based Investing

Align portfolios with ESG factors or specific client preferences.

Tax Optimization

Automate tax-loss harvesting to help reduce capital gains tax burdens.

Enhanced Control

Customize allocations while maintaining broad market exposure.

Why Financial Professionals Choose Alphathena

While direct indexing is often considered complex, Alphathena’s award-winning platform simplifies your portfolio management, giving you the tools to deliver personalization at scale.

AI-Driven Portfolio Optimization

Balance performance and personalization with advanced automation.

Seamless Custodian Integration

Keep assets under your control with a custodian-agnostic approach.

Tax-Loss Harvesting Automation

Reduce tax burdens effortlessly.

End-to-End Portfolio Management

From setup to rebalancing, we simplify the process.

 

Powering Smarter
Investment Strategies

With direct indexing, you can deliver:

Greater Transparency

Provide clients with deeper insights into portfolio performance.

Improved Client Outcomes

Offer customized investment strategies that align with personal values and goals.

Operational Efficiency

Automate time-consuming tasks, freeing you to focus on client relationships.

Experience the Future of Portfolio Management

Recognized as “Fintech of the Year” at Morningstar’s 2023 Investor Conference, Alphathena is the premier solution for financial professionals looking to elevate their client service and investment strategies.

Are you a
Registered Investment Advisor?

Schedule a meeting with our experts!

Or provide your information and one of our team members will reach out to you.

Schedule a meeting with our experts!

Or provide your information and one of our team members will reach out to you.

Please provide your information and one of our team members will reach out to you.