Personalization and Scale: A Conversation with MyVest’s Charlie Haims

Still Have Questions?

If this post didn't cover it, our team is happy to walk you through the details live.

Request a demo
On this page

The demand for personalized portfolios is growing year over year, and enterprise firms are leading the charge to make it scalable.

In this conversation recorded live at the 2025 Future Proof Festival, Alphathena CEO Mohan Naidu caught up with Charlie Haims, Head of Marketing at MyVest, to explore how technology is reshaping portfolio management.

Spotlighting the Alphathena and MyVest Integration

From model customization to tax-aware transitions, Charlie shares how the Alphathena and MyVest integration helps firms bridge the gap between personalization and automation.

Here’s what this video covers:

  • How enterprises are customizing model portfolios for client-specific strategies
  • Why tax efficiency remains central to modern wealth platforms
  • How automation enables advisors to personalize at scale

Our partnership with MyVest represents a shared vision to equip advisors with the technology and solutions they need to deliver truly individualized portfolios while maintaining efficiency for growth.

Schedule a Personal Demo

Ready to see how you can easily implement personalized investing into your firm? Click here to schedule a demo.

Kerri Quinn Head of Index Solutions

Kerri is a seasoned investment professional, specializing in portfolio management, portfolio construction, direct indexing, tax loss harvesting, and ESG integration. Prior to joining Alphathena, Kerri was a Senior Portfolio Manager at Vanguard focused on direct indexing, and managed portfolios at PGIM Quantitative Solutions, highlighting her comprehensive industry experience and leadership capabilities.

On this page
Related articles