How Mainstreet Advisors Expanded Their Investment Toolkit with Direct Indexing

Discover how one firm serving community banks and Trust institutions scaled personalization, tax efficiency, and control with Alphathena’s AI-enhanced direct indexing platform.

Mainstreet Advisors experienced challenges familiar to many advisory firms:

Traditional models and ETFs didn’t do enough to differentiate.

Implementing tax-loss harvesting and index tracking in-house created complexity.

Outsourcing risked losing oversight of the investment process.

The Solution

Parametric direct indexing alternative

By partnering with Alphathena, Mainstreet Advisors built a scalable direct indexing strategy that integrates seamlessly across systems used by 60+ bank clients, enhances tax efficiency, and keeps them in control.

Want to see how? Download the case study to learn:

  • How Mainstreet aligned Alphathena’s technology with multiple trust accounting systems.
  • Why direct indexing is a differentiator that deepens advisor-client relationships.
  • How a months-long buildout became a simple, repeatable setup.

  • What Our Clients Say

    Add the

    #1 direct indexing platform to your tech stack.

    We recently helped transition a $10M portfolio with $2M in embedded gains, keeping realized gains under the client’s annual $100K threshold while maintaining market exposure.

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