The Future of Personalized Investing with Direct Indexing

Direct indexing allows investors to own individual stocks that mirror an index rather than purchasing an ETF or mutual fund. This opens the door for greater tax-loss harvesting opportunities, allowing investors to sell underperforming stocks to offset gains elsewhere in their portfolio.

Investors today are demanding more control, customization, and tax efficiency in their portfolios. Traditional ETFs and mutual funds, while convenient, come with inherent limitations—such as fixed compositions and a lack of tax flexibility. This is where direct indexing is changing the game.

Direct indexing allows investors to own individual stocks that mirror an index rather than purchasing an ETF or mutual fund. This opens the door for greater tax-loss harvesting opportunities, allowing investors to sell underperforming stocks to offset gains elsewhere in their portfolio. Additionally, it provides the ability to customize holdings based on personal values, such as excluding fossil fuel companies or prioritizing ESG-friendly businesses.

Historically, direct indexing was an option reserved for ultra-high-net-worth investors due to high trading costs. However, advancements in technology and the introduction of fractional share trading have now made it more accessible to a broader range of investors.

As demand for hyper-personalized investing grows, direct indexing is positioning itself as the future of wealth management. Advisors and investors who embrace this approach today will be at the forefront of a major industry shift.

Want to learn how direct indexing can transform your portfolio? 

February 10, 2025
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Deliver a superior client experience with truly customized investment solutions

Alphathena’s cloud-based platform eliminates the complexities associated with direct and custom indexing, simplifying personalization through tax-loss harvesting, auto-rebalancing, and index lifecycle management capabilities.

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Share:

Deliver a superior client experience with truly customized investment solutions

Alphathena’s cloud-based platform eliminates the complexities associated with direct and custom indexing, simplifying personalization through tax-loss harvesting, auto-rebalancing, and index lifecycle management capabilities.

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