CLIENT SUCCESS STORY: One Team’s Journey to a Tech-first Approach to Direct Indexing

Navigating the complexities of modern financial planning requires expertise and a personalized approach, and this firm excels at delivering both. Whether it’s managing concentrated stock positions, planning around significant capital gains events, or addressing other intricate financial challenges, the team takes a holistic approach to build personalized, tax-efficient strategies designed to meet each client’s unique goals.
direct indexing

To protect their competitive advantage, we’re calling this wealth management practice “Firm X” for the sake of this success story. 

Despite years of using a legacy direct indexing provider, several challenges prompted Firm X to look for a better solution. Do any of these sound familiar for your firm?  

  • Customization Challenges: Their previous software lacked transparency and flexibility. Suggestions for tax-loss harvesting often felt like a “black box,” making it difficult to adjust strategies with any confidence.
  • Delays in Implementation: Investing client cash was dependent on their provider’s service team’s response times. Those were often slow,  sometimes missing market opportunities. 
  • Inadequate Charitable Giving Features: Tracking and handling appreciated stock donations to charities wasn’t seamless, causing inefficiencies.

Firm X realized their current tools couldn’t keep up with their expanding client base’s growing needs, especially when it came to managing direct indexing portfolios. 

Determined to find a better platform, they explored several options until they found what they wanted in Alphathena’s dedicated support team and tech-first approach to direct indexing tools. 

Read the full case study

January 10, 2025
Share:

Deliver a superior client experience with truly customized investment solutions

Alphathena’s cloud-based platform eliminates the complexities associated with direct and custom indexing, simplifying personalization through tax-loss harvesting, auto-rebalancing, and index lifecycle management capabilities.

Table of Contents:

Share:

Deliver a superior client experience with truly customized investment solutions

Alphathena’s cloud-based platform eliminates the complexities associated with direct and custom indexing, simplifying personalization through tax-loss harvesting, auto-rebalancing, and index lifecycle management capabilities.

What’s next

January 29, 2025
By Tushad Driver

Are you a
Registered Investment Advisor?

Schedule a meeting with our experts!

Or provide your information and one of our team members will reach out to you.

Schedule a meeting with our experts!

Or provide your information and one of our team members will reach out to you.

Please provide your information and one of our team members will reach out to you.