Direct indexing technology vendors

Table of Contents:

Alphathena

Specialization: Direct indexing technology for advisors/wealth managers seeking full control.
Key Features:

  • Highly customizable portfolios
  • Not an outsourced solution
  • Advanced tax-loss harvesting
  • Household-level management with virtual sleeves
  • Deep ESG customization

Adoption: Aimed at RIAs/advisory firms needing scalable, customizable direct indexing.

Parametric (An Eaton Vance Company)

Specialization: Direct indexing solutions with a core focus on tax efficiency and customization.
Key Features:

  • Robust tax management tools
  • ESG and factor-based customization
  • Long-standing industry presence

Adoption: Widely used by institutions and HNW clients.

Ethic

Specialization: ESG-centric direct indexing platform.
Key Features:

  • Deep ESG integration and reporting
  • User-friendly interface for customized ESG portfolios
  • Emphasis on impact investing

Adoption: Popular among RIAs prioritizing ESG solutions.

Just Invest (A Vanguard Company)

Specialization: Customizable portfolios with a focus on tax optimization.
Key Features:

  • Dynamic tax-loss harvesting
  • Factor and ESG integration
  • Proprietary portfolio optimization algorithms

Adoption: Frequently chosen by advisors for seamless custodian integration.

Adhesion Wealth (An AssetMark Company)

– Specialization: Overlay technology enabling direct indexing.
Key Features:

  • Integration with AssetMark TAMP services
  • Tax-efficient transitions and ESG customization
  • Advisor-centric reporting tools

Adoption: Leveraged within TAMP environments for overlay capabilities.

OpenInvest (A J.P. Morgan Company)

Specialization: ESG-focused direct indexing and portfolio management.
Key Features:

  • Interactive ESG customization
  • Proprietary impact investing metrics
  • Automated rebalancing with tax efficiency

Adoption: Targeted at advisors offering ESG-centric portfolios.

LifeYield

Specialization: Tax optimization and direct indexing enablement tools.
Key Features:

  • Household-level tax management
  • Tax-smart transition planning
  • Seamless advisor workflow integration

Adoption: Favored by advisors aiming to enhance after-tax returns.

Vestmark

Specialization: UMA and direct indexing capabilities for enterprises.
Key Features:

  • Advanced portfolio customization
  • Scalable architecture for large enterprises
  • Integration with multiple custodians/TAMPs

Adoption: Used by enterprises and large RIAs needing robust, scalable solutions.

Orion Portfolio Solutions

Specialization: Integrated platform featuring direct indexing.
Key Features:

  • Modular technology for customization
  • Tax-efficient onboarding and transitions
  • Built-in performance reporting

Adoption: Popular among advisors already within Orion’s broader ecosystem.

Smartleaf

Specialization: Automated rebalancing and tax optimization.
Key Features:

  • Customizable portfolio options
  • Daily tax-loss harvesting
  • Integration with advisor workflows

Adoption: Ideal for RIAs focused on efficiency and automation.

Key Considerations for Selecting a Vendor

  • Tax Optimization: Look for robust tax-loss harvesting and smart transition capabilities.
  • ESG Integration: Ensure alignment with clients’ ESG and impact preferences.
  • Technology Integration: Confirm compatibility with existing custodians or TAMPs.
  • Scalability: Verify the platform can handle growing AUM and client complexity.
  • User Experience: Seek intuitive interfaces and strong support to streamline advisor workflows.

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Table of Contents:

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